Elwing Gao 









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USE FOR
2025 / VISUAL IDENTITY, BRANDING, PACKAGING




Speculative branding for a product line of “WeChat Remedies,” or Chinese superstitions for preventing sickness. Juxtaposing the intricate extravagance of Chinese medicine packaging with cultural humor and awkward translations, these giftable packages transform the care behind the absurd advice into something beautiful. 

Visual strategy references traditionally intricate illustrations and vibrant colors while creating a new allure through vortex-like patterns.

Deliverables: Three custom boxes with patterned tissue paper, illustrated instruction card, and funky seal. Featured examples: a hair towel (never sleep with your hair wet), a pair of slippers (always keep your feet warm), and a thermos (hot water solves everything).
COLLABORATOR: L.ily Nguyen



















FOR U(SE)