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USE FOR
2025 / VISUAL IDENTITY, PACKAGING DESIGN
Speculative branding for a product line of “WeChat Remedies,” or superstitious advice from Chinese moms to prevent sickness. Juxtaposes the extravagance of traditional Chinese medicine packaging and the humor of questioning home remedies but doing them anyway. These giftable packages capture the care behind each bit of advice, making a mundane exchange into something beautiful.
Visual strategy employs textured, intricate illustrations and vibrant colors to reference traditional medicine and create a sense of childhood nostalgia, while vortex-like patterns bring new energy to the delicate drawings. Project language and title poke at mistranslations and mixed grammar; “use for” sounds a little like “useful”.
Project features three examples: a hair towel (never go to sleep with your hair wet), a pair of slippers (always keep your feet warm), and a thermos (drinking hot water solves everything). Each item was wrapped with patterned tissue paper, tied with an illustrated instruction booklet, sealed with a funky sticker, and placed in a custom-sized box.
Collaborator: L.ily Nguyen.
FOR U(SE)