Elwing Gao

TYPOGRAPHICS 20242024 / VISUAL IDENTITY, BRANDING

Branding for Typographics design festival in 2024, an annual forum for presentations about design and new frontiers in digital typography. Typographics is presented by Type@Cooper and The Herb Lubalin Study Center at The Cooper Union in New York City.

Employing the thematic elements proposed by our project directors, I expanded the visual strategy for the 2024 conference by designing posters for the book fair and co-designing social media posts and wayfinding signage throughout the event.

Project Director: Nick Sherman
Art Directors: Alexander Tochilovsky, Jess Kuronen
Collaborators: L.ily Nguyen