Elwing Gao

MOTHERING NATURE: Neri Oxman and Material Ecology

2023 / VISUAL IDENTITY, EXHIBITION IDENTITY

Speculative design of retrospective for Neri Oxman, an Israeli-American designer and architect known for her sculptural work and research in constructing for the future, where humans provide the structure and nature fills in the spaces. This nurturing dynamic is reflected in the identity’s warm colors and a display typeface that intertwines Antipol VF (the frame) with Honey (the organism), creating a sense of spectacle that speaks to the scale of Oxman’s work but also draws viewers in to investigate the twisting forms.

Deliverables: Branding solution, logotype/custom typeface, color palette, title wall, posters/ephemera, and merchandise (honey jar, waffle maker).
*Please note: This project was developed in 2023 as a branding exercise. While subsequent academic and political controversies in 2024 have changed the public discourse around Oxman’s work, this case study remains a representation of the visual strategy designed for the bio-digital aesthetic she pioneered.

Samples from Oxman’s AQUAHOJA and SILK PAVILION II.