Elwing Gao 









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HU XI / XI HU
2025 / VISUAL IDENTITY, EXHIBITION IDENTITY, PUBLICATION


Identity and photo books for thesis exhibition at The Cooper Union on the slow, meditative experience of wandering through the stories and landscapes of Hangzhou and Shandong, China. 

Signage and ephemera incorporated a modified version of Pend Oreille, blind-embossed letterpress, and floating support type, inspired by the loose flow of fishing nets and Chinese seal script. Photo books unfold into a 5-foot circle, opening up reading as a collective and non-linear experience.

Final deliverables: Logotype, letterpress poster and invites, postcards, title wall, web motion design, social media graphics, book typesetting, and YouTube thumbnail.

NYCxDesign Talk  Exhibition Tour



THE BRAND





THE BOOK





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