HU XI / XI HU
2025 / VISUAL IDENTITY, EXHIBITION IDENTITY, PUBLICATION
Identity and photo books for thesis exhibition at The Cooper Union on the slow, meditative experience of wandering through the memories, myths, and landscapes of Hangzhou and Shandong, China.
Final deliverables: Logotype, letterpress poster and invites, postcards, title wall, web motion design, social media graphics, book typesetting, and YouTube thumbnail.
NYCxDesign Talk Exhibition Tour
THE BRAND
Promotional graphics, signage, and ephemera incorporated a modified version of Pend Oreille, blind-embossed letterpress, and floating support type, inspired by the loose flow of fishing nets and Chinese seal script.
THE BOOK
Photo books unfold into a 5-foot circle, opening up reading as a collective and non-linear experience and encouraging participants to slow down.
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