Work
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About
HU XI / XI HU
2025 / EXHIBITION IDENTITY
Thesis exhibition of personal writings, drawings, and photographs that wander through the stories, myths, and landscapes of Shandong, China.
Mixing soft blue-greens with delicate, floating typography, I designed an identity that reflects a slow, meditative experience of WANDERING TBD. I produced photo books that unfold in multiple directions towards a 5 foot circle, opening up reading as a non-linear experience. Visitors were invited to take off their shoes and step onto a platform to interact with the books.
Signage and ephemera used a modified version of Pend Oreille and incorporated blind-embossed letterpress, drawing inspo by the gentle flow of loose fishing nets and rounded forms of Chinese seal script.
Final deliverables: Logotype, letterpress poster and invites, postcards, title wall, web design/web poster/motion design, social media graphics, book typesetting, YouTube thumbnail.
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