Elwing Gao

COOPER UNION SUMMER ARTS INTENSIVE 2025

2024–2025 / VISUAL IDENTITY, BRANDING

Design strategy for the 2025 campaign of CUSAI, an arts summer camp hosted by The Cooper Union for high schoolers in NYC who are looking to develop their practice with college-level arts education.

Visual direction evokes a playful summer energy through a loud color palette, and a bold display type with paper-cut inkwells woven into dynamic patterns, referencing analog, collage-like, and experimental methods of art-making. Pinwheel from the original logo was reconstructed with icons representing each discipline.

Deliverables: Brand system, poster mailer, postcards, tote bag, social media posts.
PROJECT DIRECTOR: Samuel ChunCOLLABORATORS: L.ily Nguyen, Gen Ramirez