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COOPER UNION SUMMER ARTS INTENSIVE 2025
2024–2025 / VISUAL IDENTITY, BRANDINGDesign strategy for the 2025 campaign of CUSAI, an arts summer camp hosted by the Cooper Union. Directed towards high schoolers in New York City with a passion for art, who are looking to develop their practice and take a dive into college-level arts education. Blends the bright, fun energy of summer with sophistication.
Visual direction evokes a playful, lively summer through a bright color palette and abstracted icons tiled into patterns. Pinwheel from the CUSAI logo was also reconstructed with an array of icons stacked together. A bold display type with paper-cut inkwells weaves in and out of the patterns, referencing more analog, collage-like methods of art-making and design.
Project Director: Samuel Chun
Collaborators: L.ily Nguyen, Gen Ramirez.