Elwing Gao 









Work

Little Library

About



BAY AREA ALL YOUTH FELLOWSHIP
2025-2026 / BRAND IDENTITY, WEB DESIGN, PUBLICATION



Logo suite design for Bay Area All Youth Fellowship (BAAYF), a non-profit organization that runs an annual summer camp with a mission to connect middle and high school students with Christ. 

I created four logo lockups to cater to different applications, maintaining a consistent yet dynamic identity for the organization that evokes excitement and nostalgia even as the camp themes change each year. The logo consists of a bold, calligraphic wordmark that captures the wild, youthful energy of the camp paired with the full organization name for brand clarity or a secondary icon merging redwoods with the Golden Gate Bridge for visual context.

Deliverables: logo lockups for social media, apparel, print material, and website re-design. Other applications created by BAAYF staff.

BAAYF Website











THE PROCESS

In addition to reflecting the locality and spirit of the camp, the logo needed to work cohesively with the camp theme designs that are drawn by a student every year. I found that leaning too far into illustration clashed with the student designs, but many existing typefaces felt too stiff, leading me to hand-draw a custom wordmark instead. Later, I introduced the tree-bridge icon in the same brushed style as a secondary component of the system.